The trademarked name of a thick, salty meat extract, developed in the 1870s by John Lawson Johnston and sold in a distinctive, bulbous jar. It is made in Burton upon Trent, Staffordshire, owned and distributed by Unilever UK. Bovril can be made into a drink by diluting with hot water, or less commonly with milk. It can also be used as a flavouring for soups, stews or porridge, or spread on bread, especially toast, rather like Marmite.